Open Innovation modes and the role of internal R&D: An empirical study on Open Innovation Adoption in Europe.
August 19, 2011 Editor 0
Purpose – The goal of this study is to provide comprehensive empirical evidence for the adoption of inbound and outbound open innovation activities in Europe.
Design/methodology/approach – We use data from 180 European companies to test three hypotheses on open innovation adoption and the role of internal R&D.Findings – We find that 30.3% of European companies are very open to innovation and 38.7% being semi-open. The results show that inbound open innovation is more commonly used than outbound open innovation, which can be explained by insufficiencies of the market or the organization. Finally, we find that the type of innovation strategy (vertically integrated, inbound, outbound, or mixed) is related to the R&D intensity. Research limitations/implications – Practical implications – Generally, open innovation seems to be a complement to internal R&D. However, firms can reduce R&D intensity through inbound open innovation.Originality/value – The unique contribution of the study is to provide first empirical evidence on the adoption of open innovation activities on European level.
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