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InVest in a Small Business, See Your Impact – In Real Time
August 12, 2011 Editor 0
Authored by: Nilima Achwal
One of the many amazing ventures in the Unreasonable Institute caught my eye with its innovative model that builds on previous successes in the social enterprise world, but offers something new and fresh.
InVenture, founded by former financial analyst Shivani Siroya, melds the person-to-person (P2P) website model-one of the founding pillars of Kiva-with investing in small-to-medium sized enterprises (SMEs) in the developing world. You can go on the InVenture site and invest as little as $25 in an SME in the developing world and receive constant updates on your business’ progress and social impact.
Investment in SMEs is coming to be seen as a powerful and practical strategy for strengthening emerging economies. SMEs, unlike most micro-businesses, have the potential to strengthen communities by employing people, providing necessary goods and services at a larger scale, and expanding quickly. Moreover, to strengthen communities even further through the SMEs, InVenture entrepreneurs reinvest 5 percent of their profits back into their communities.
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