How the world’s most successful companies give themselves ‘permission to innovate’
January 11, 2011 Editor 0
HBR (January 10, 2011) – Certain companies, such as Amazon, Apple, and Google, have avoided the one-strategy trap by relying on what Tim Brown from IDEO thinks of as “permission to innovate.” They’ve magnified anticipation of and tolerance for innovation among their customers, partners, employees, and stockholders and managed to sustain it over time. Permission to innovate makes these companies tremendously good at deploying multiple strategies for growth.
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