New study maps mobile tech use among Kenya’s poorest
November 16, 2012 Editor 0
One in five Kenyans at the base of the pyramid (BoP) forgo a usual expense, such as food or a bus pass, to afford mobile phone access, according to an upcoming study commissioned by infoDev.
Go to Source
- Final report released on how base of the pyramid (BoP) Kenyans use mobile phones
- How BoP in Kenya Use Phones for Income Generation: Videos
- Mobile Retail in Kenya
- Key Takeaways from the World Bank’s 2012 Maximizing Mobile Report
- Mobile phone access reaches three quarters of world population
- How Can Digital Marketing Improve East African Development Outcomes?
Subscribe to our stories
- Giving Francophone African incubators the keys to accelerate growth entrepreneurship February 13, 2018
- Is acceleration the panacea for scaling growth entrepreneurs? Reflections from XL Africa February 13, 2018
- Why providing pre-seed and seed capital is the essential step to bringing West Africa and Sahel’s entrepreneurs to the next level February 13, 2018
- Global Investment Competitiveness: New Insights on FDI February 2, 2018
- BioInnovate Africa phase II launched February 2, 2018