How do Specialized Intermediaries Facilitate Creative Crowdsourcing?
August 20, 2012 Editor 0
One of the most obvious benefits of crowdsourcing is its ability to stimulate creativity and accelerate innovation on a global scale. Leading companies such as Dell, Starbucks or Frito-Lay have pioneered this trend by building platforms (respectively IdeaStorm, MyStarbucksIdea and Doritos Crash The SuperBowl) that connect them to a crowd of passionate individuals. These success-stories paint a very positive picture of crowdsourcing, but the reality is that connecting with the crowd is not as easy as it seems. In this post, we will present the advantages and drawbacks of using crowdsourcing to source creative ideas, and explain how specialized intermediaries can help companies by providing crowds, platforms and experience.
Go to Source
- The Secret Phrase Top Innovators Use
- 7 Reasons to Avoid Crowdfunding
- Supporting creativity through knowledge integration during the creative processes. A management control system perspective
- How an Internal Social Network Can Drive Innovation, Crowdsourcing of Ideas
- The Death of Innovation Crowdsourcing (As We Know It)!
- Coke to adopt more open innovation style
Subscribe to our stories
- Giving Francophone African incubators the keys to accelerate growth entrepreneurship February 13, 2018
- Is acceleration the panacea for scaling growth entrepreneurs? Reflections from XL Africa February 13, 2018
- Why providing pre-seed and seed capital is the essential step to bringing West Africa and Sahel’s entrepreneurs to the next level February 13, 2018
- Global Investment Competitiveness: New Insights on FDI February 2, 2018
- BioInnovate Africa phase II launched February 2, 2018