Motivation to become an entrepreneur: a study of Nigerian women’s decisions
November 10, 2011 Editor 0
Purpose – The paper aims to draw on rational choice theory (RCT) to explore factors underpinning the decision by female entrepreneurs in Nigeria to enter self-employment. Design/methodology/approach – A survey research design involving the use of questionnaire and structured interviews to obtain primary data was adopted. Primary data pertain to 300 female entrepreneurs currently engaged in their businesses in three states within the south-west of the country. A model developed from reviewed literature and multivariate logistic regression analysis was used to analyse data.
Findings – Findings suggest the significance of “educational” and “family” capital, an “internal” orientation to social recognition as well as an “external” environment characterised by deregulation of the economy. Results broadly conform to RCT theory postulates of rational behaviour.
Research limitations/implications – Inter-regional variances could not be addressed since the data are analysed in aggregate. Analysis of disaggregate data are required to study these differences and also those at the inter-sector (manufacturing/services, etc.) levels.
Practical implications – Results from the study indicate that the government measures such as de-regulation which may as yet be in small measures have started to work and that these should be continued. The government can go a step further and identify entrepreneurs with characteristics described in this paper and provide them with the requisite help to get them started on the entrepreneurship route.
Originality/value – The study makes a theoretical contribution by applying the lens of rational choice to this specific context. It also makes an original empirical contribution by focussing on an under-researched group by examining the influence of personal, social, market and environmental factors on the probability of females becoming entrepreneurs.
Go to Source
- Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry
- Innovative ICT-Mediated Activities for People, Profit and Planet
- Contextualising migrant black business women’s work-life balance experiences
- Evaluating the skills of emerging entrepreneurs in a developing economy
- iHub Research Gets Funding For ICT Hubs Study
- The Impact of Gender on Start-up Capital: A Case of Women Entrepreneurs in South Africa
Subscribe to our stories
- Can Africa’s tech start-up scene rise to the next level? November 20, 2017
- Chocolate innovation: Sweet tooth hackers solve cocoa farmers’ challenges November 20, 2017
- A new generation of CEOs: Running a business in West Africa as a woman November 20, 2017
- Is crowdfunding the silver bullet to expanding innovation in the developing world? November 20, 2017
- Towards building an Entrepreneurship Ecosystem- Global Entrepreneurship Week and Freetown Pitch Night-The Role and Significance of the Freetown Pitch Night November 20, 2017